
AlloIA, an AI-native commerce infrastructure, will be present at Business Expo Caen on April 30, 2026, at the French Tech Normandie booth at the Parc Expo de Caen.

A key event in the Norman business landscape since 2016, Business Expo brings together over 150 exhibitors and hundreds of decision-makers from the region each year, from both private and public sectors. AlloIA will make its first appearance alongside the local French Tech ecosystem, reaching out to businesses across the region.

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| **Date** — Thursday, April 30, 2026 | **Venue** — Parc Expo de Caen |
| **Where to find us** — French Tech Normandie booth | |
| **Entry** — Free with badge · caen.business-expo.fr | |

As purchasing decisions shift from search engines to AI-generated responses, most e-commerce sites remain difficult for these systems to read. Product information is fragmented, noisy, costly to process and often misunderstood. The result: some products disappear from recommendations, in favor of better-structured competitors.

This is exactly the problem AlloIA solves at its root. By connecting to the existing store or CMS, AlloIA structures the catalog into an AI-ready knowledge layer, then exposes it under the best conditions to be understood, reliable and reusable — with no site redesign and no risk to SEO.

AlloIA does not replace the existing site: AlloIA completes it with an infrastructure layer designed for artificial intelligence. This paradigm shift, from a Search - Click - Site model to a Question - Answer - Decision model, is redefining the rules of commercial visibility online. And most businesses are not yet prepared for it.

**Concretely, AlloIA enables brands, e-merchants and web agencies to:**

- Regain control of what AI systems see and use from their catalog
- Make their products more understandable and comparable for AI
- Reduce errors, approximations and misinterpretations
- Start measuring real catalog usage within AI systems
- Prepare their business for the era of agentic commerce

At Business Expo, the team will be available for concrete discussions about your catalog's AI readability, a live demonstration of the infrastructure, and the first steps of an AI visibility audit for your business.

AlloIA is part of the French Tech Normandie community, committed to developing the digital and AI ecosystem of the Norman region. Its presence at Business Expo Caen reflects a proximity approach with local economic actors, at a time when agentic commerce is beginning to reshape the rules of the game for all businesses, regardless of size.

[Download your visitor badge](https://caen.business-expo.fr/fr/)

*Business Expo is organized by Infinity, specialist in corporate events. 2026 edition in Caen, Parc Expo, April 30, 2026.*


AlloIA at Business Expo Caen: meet the infrastructure that makes your products visible and recommendable by AI


Laurent Boyer, co-founder and Chief Commercial Officer of AlloIA, will participate on April 2, 2026 in the 3rd edition of the AI Geoeconomic and Geopolitical Forum, organized by the Institut de Relations Internationales et Stratégiques (IRIS) and NEOMA Business School, in partnership with Diplomatie Magazine and Courrier International.

This landmark event expects over 500 registered attendees and will bring together business leaders, researchers, economists and geopolitical experts around AI's structural impact on national competitiveness and sovereignty. On the agenda: interventions from Pascal Boniface, director of IRIS, Michel-Édouard Leclerc, chairman of E. Leclerc's strategic committee, and Gilles Babinet, founder of CafeIA and a leading figure in France's digital transformation.

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| **Date** — Thursday, April 2, 2026 | **Time** — 9:00 AM – 1:00 PM |
| **Venue** — NEOMA Business School, 6 rue Vandrezanne, Paris 13th | **Attendees** — 500+ registered |
| **Organizers** — IRIS x NEOMA Business School, in partnership with Diplomatie Magazine and Courrier International | |

Laurent Boyer will take part in the first morning panel, focused on the central question: "Artificial intelligence, a strategic asset for economic performance?". Alongside Alain Goudey (Chief Digital Officer, NEOMA) and Claire Mathieu (Director of Data & AI, Suez), moderated by Delphine Manceau, CEO of NEOMA Business School, he will bring AlloIA's perspective on the transformation of commercial models in the age of agentic AI.

**Panel 1: 9:45 AM – 11:00 AM**

*AI is profoundly transforming business models and production methods. In a context of intense international competition, AI has also become a strategic challenge for competitiveness and sovereignty.*

- **Laurent Boyer** — Co-founder and Chief Commercial Officer, AlloIA
- **Alain Goudey** — Chief Digital Officer, NEOMA Business School
- **Claire Mathieu** — Director of Data & AI, Suez
- **Delphine Manceau** *(moderator)* — CEO, NEOMA Business School

Laurent Boyer will develop the concept of architectural sovereignty: beyond control over data or algorithms, it is the mastery of the AI commerce infrastructure itself that will determine the competitiveness of companies and nations. He will also address the commercial paradigm shift driven by AI, moving from a Search - Click - Site model to a Question - Answer - Decision model, placing recommendability and selectability at the heart of new brand visibility challenges.

AlloIA, positioned as the infrastructure layer for agentic commerce, will be presented as a key player in optimizing brand visibility within AI systems, much like Stripe and Shopify structured payments and e-commerce in the previous decade.

The day promises to be rich: after Delphine Manceau's opening remarks, Michel-Édouard Leclerc will deliver his geoeconomic perspectives on AI before Gilles Babinet's keynote. A second panel will explore the global geopolitics of AI and the Sino-American rivalry, moderated by Camille Boulenguer, director of IRIS's Observatory on Digital and Emerging Technology Geopolitics. Pascal Boniface will close the morning with his geopolitical outlook, followed by a networking lunch.

[Full program and registration](https://www.iris-france.org/event/rencontres-geoeconomiques-et-geopolitiques-3e-edition/)

*IRIS (Institut de Relations Internationales et Stratégiques) is one of France's leading think tanks specializing in geopolitical and strategic issues, recognized as a public utility organization.*


AlloIA at the heart of the AI Geoeconomic and Geopolitical Forum: Laurent Boyer to speak alongside Pascal Boniface, Michel-Édouard Leclerc and Gilles Babinet


AlloIA, a platform specializing in optimizing brand visibility within artificial intelligence systems, will participate on Tuesday, March 17, 2026 in a webinar organized by French Tech Normandie on a strategic challenge for businesses: being cited and recommended by AI.

This free, one-hour webinar is aimed at executives, marketing managers, e-commerce players and web agencies who want to understand how AI agents read the web, and how to anticipate this new acquisition and sales channel.

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| **Date** — Tuesday, March 17, 2026 | **Time** — 11:30 AM – 12:30 PM (CET) |
| **Format** — Online (free) | **Organizer** — French Tech Normandie |
| **Theme** — What do AI systems need to cite and recommend you? | |

Conversational agents, AI-enriched search engines, intelligent comparison tools and buyer agents are becoming major entry points for businesses and purchases. Yet the majority of websites and product catalogs are still designed for humans. For an AI, a conventional web page is difficult to exploit: differentiators are oversimplified, product data is incomplete, and a brand can simply disappear from this new sales channel.

**The webinar will cover four concrete areas:**

- Internal and external content management practices
- Technical preparation of a showcase or e-commerce site
- Accessibility of product, service and brand data
- Performance management of this new sales channel

Attendees will leave with a clear framework, a prioritized checklist and actions applicable from day one, whether they are a start-up, web agency or e-commerce business.

**Speaker: Laurent Boyer**
Co-founder and Chief Commercial Officer, AlloIA — 6+ years of AI experience: innovation, industrialization, team management, go-to-market.

[Register for the webinar](https://event.eventozor.com/8CYWWW8SJ4/)

*Event organized by French Tech Normandie as part of its efforts to raise awareness among Normandy's economic actors about digital and artificial intelligence issues.*


FrenchTech x AlloIA Webinar: How to make your brand cited, recommended and exploitable by artificial intelligence?


Les Affaires, Quebec's leading business information source, explores how AlloIA helps businesses navigate the new online search paradigm where artificial intelligence is radically transforming how consumers discover brands and services.

The article highlights the major challenge businesses face: the gradual disappearance of traditional clicks to websites, replaced by answers generated directly by AI-powered search engines like ChatGPT, Google AI Overview, and Perplexity.

## Key Issues Addressed:

**The "Zero Click" Phenomenon**: The article explains how generative search engines now provide complete answers without users needing to click through to websites, creating an invisibility risk for businesses that don't adapt.

**The AlloIA Approach**: Les Affaires presents how AlloIA uses schema markup and knowledge graphs to enable businesses to structure their data to be recognized and cited by AI systems, even in a clickless world.

**Impact on Quebec Businesses**: The article explores concrete implications for local businesses that must rethink their online visibility strategy to remain competitive in the AI era.

## Perspective for Business Leaders:

This coverage in Les Affaires underscores the critical importance for Quebec executives to understand and adopt Generative Engine Optimization (GEO) strategies to:
- Maintain their presence in AI-driven search results
- Ensure their expertise and services are recognized by AI systems
- Protect their lead generation pipeline in a transforming search environment
- Build a data infrastructure that effectively powers AI engines

This recognition by Les Affaires confirms the strategic importance of AlloIA solutions for Quebec businesses seeking to secure their digital visibility in the rapidly evolving landscape of AI-powered search.

[Read the full article](https://www.lesaffaires.com/contenus-partenaires/zero-clic-zero-client-comment-rester-visible-a-lere-de-lia-avec-alloia/zero-clic-zero-client-comment-rester-visible-a-lere-de-lia-avec-alloia/)



Zero Clicks, Zero Clients: How to Stay Visible in the AI Era with AlloIA


Search Engine Journal, one of the leading SEO and digital marketing publications, has featured AlloIA's innovative approach to Generative Engine Optimization (GEO) in their comprehensive article on AI-proofing content strategies.

The article, "Merging SEO And Content Using Your Knowledge Graph To AI-Proof Content," positions AlloIA's schema markup and content knowledge graph methodology as the strategic solution enterprises need to maintain visibility in AI-driven search experiences.

## Key Highlights from the Coverage:

**Strategic Data Layer Approach**: The publication emphasizes how AlloIA's schema markup implementation goes beyond traditional SEO tactics, creating a machine-readable data layer that feeds AI systems effectively.

**Content Knowledge Graph Leadership**: Search Engine Journal specifically highlights our approach to organizing website data into interconnected entities and topics, calling it "a digital map of your brand's expertise and topical authority."

**AI Search Readiness**: The article positions AlloIA's methodology as essential for brands wanting to appear in AI-generated overviews, conversational search results, and emerging AI platforms.

## Industry Recognition:

The coverage validates AlloIA's position as the premier solution for organizations seeking to:
- Transform content into machine-readable networks of information
- Enable brand recognition across AI-driven experiences
- Build strategic control points for AI search visibility
- Future-proof digital presence in the evolving search landscape

This recognition from Search Engine Journal reinforces AlloIA's leadership in the GEO space and our commitment to helping enterprises navigate the shift toward AI-powered discovery and search experiences.

[Read the full article](https://www.searchenginejournal.com/merging-seo-content-using-your-knowledge-graph-to-ai-proof-content/548460/)


Search Engine Journal say AlloIA approche is Leading GEO Solution


Join our public webinar to understand why GEO is disrupting the online sales funnel. We will cover:
- Overview of new behaviors in June 2025
- Current solutions (what works and what doesn't!)
- The future of GEO and best practices to implement

[Register here](https://meet.zohocloud.ca/ggeo-qog-xsd) 

Press Coverage

AlloIA at Business Expo Caen: meet the infrastructure that makes your products visible and recommendable by AI

AlloIA at the heart of the AI Geoeconomic and Geopolitical Forum: Laurent Boyer to speak alongside Pascal Boniface, Michel-Édouard Leclerc and Gilles Babinet

FrenchTech x AlloIA Webinar: How to make your brand cited, recommended and exploitable by artificial intelligence?

Zero Clicks, Zero Clients: How to Stay Visible in the AI Era with AlloIA

Search Engine Journal say AlloIA approche is Leading GEO Solution

Public Webinar: Why GEO Breaks the Online Sales Funnel, Right Now!

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