alloia takes part on 5 and 6 October 2026 in the Retail Days & Marketing Days organised by Républik Retail at Le Royal Deauville. The event brings together 120 retail and marketing decision-makers around a theme at the heart of alloia’s mission: marketing in the age of LLMs.
Customers now ask AI for advice before they buy. But what do AI engines actually say about a brand and its products? That is the question Laurent Boyer, co-founder of alloia, puts up for debate at Workshop-Debate #2: “GEO: how to manage your brand’s visibility and content creation with AI?”
He speaks alongside Anais Harmant, CMO of La Centrale, and Bénédicte Chalumeau Vignon, Director of Communication and Public Relations at Alain Afflelou. The session is moderated by Dalila Bouaziz. On the agenda: field experience and concrete cases, with no sales pitch.
| Dates: 5 and 6 October 2026 | Venue: Le Royal Deauville |
| Workshop-Debate #2: Monday 5 October, 3:30 to 4:15 pm | Organiser: Républik Retail |
| alloia speaker: Laurent Boyer, co-founder and head of business development |
Will you be in Deauville? Come and join the debate, or write to us to talk between sessions.